At the end of videos on most YouTube channels, content creators usually try to link users to their other videos. Sometimes these videos might be other videos that are similar in nature, or they might be the previously released video. This is done to help keep users on their channel and to increase viewer count, which in turn also affects their revenue.
However it looks like soon content creators won’t have to bother as YouTube could do it for them. The company has recently announced that they will be introducing the “End Screens” feature to all content creators. Prior to this, the feature was only limited to a handful of creators for testing purposes, but now YouTube has made it available to all.