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Tesla opens ‘Project Loveday’ contest for fan-made ads

Tesla has refused to do traditional advertising for its electric vehicles, instead relying on PR and its reputation for innovation. Some fans love the cars so much that they’ve gone ahead and made advertisements for the company, inspiring a letter from “green” fan Bria asking Elon Musk to run a contest looking for the best one. A few days ago the CEO promised he’d do it, and just like that, Project Loveday is on, seeking out 90-second YouTube submissions that relate to “Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy.” Continue reading

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ART RECORD COVERS

Great artists usually create the most iconic album covers. And in Art Record Covers, the relationship between artists and the album covers they’ve contributed is explored. The book features 500 album covers and records by visual artists from the 1950s through today. Among those are classics like Mapplethorpe’s portrait of Patti Smith for Horses, Takashi Murakami’s work for Kanye West’s Graduation, and a look at The Velvet Underground & Nico, arguably the most iconic album cover of all-time with artwork by Andy Warhol. Readers are also treated to interviews with creatives like Kim Gordon and Shepard Fairey along with insightful analysis and details about each album cover. $70

Posted in Art on March 6th 2017 comments
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What’s in a Legendary Name? The Waldorf Astoria Is About to Find Out as It Transitions to Condos

When New York’s legendary Waldorf Astoria closed its doors earlier this week, it left two things behind: a legend and questions.

First, the legend. In the nearly nine decades since the soaring, Art Deco hotel opened its doors on Park Avenue in 1931, nearly every luminary of the 20th century (and many of the 21st) stayed, danced, ate, performed or lived within its storied limestone walls—Marilyn Monroe, Grace Kelly, Tony Bennett, Sammy Davis Jr., Cole Porter, Frank Sinatra and the Duke and Duchess of Windsor (to name just a few).
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2018 Range Rover Velar

Officially debuting at the Geneva Motor show later this month, Jaguar Land Rover has finally pulled the cover off (or, the full cover) the SUV that’s going to be slotted between the Range Rover Sport and Evoque, the 2018 Range Rover Velar. With a panoramic glass roof, twin 10″ high-definition touchscreens, Range Rover styling and a host of luxury upgrades, the Range Rover Velar is an iconic classic in the world of mid-size SUVs even though it hasn’t rolled off the line yet. The Velar comes with an eight speed ZF automatic transmission with AWD mated to a 2.0L 247hp turbocharged four-cylinder, 180hp turbodiesel or 3.0L 380hp supercharged V6 engine. Continue reading

Posted in Ride on March 3rd 2017 comments
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EGO SUPERYACHT CATAMARAN

The designer, Mauro Giamboi, calls it a less formal form of yachting. Whatever your take, a trip aboard the Ego Superyacht Catamaran would certainly be enjoyable. This concept vessel measures 36m long, with three decks and a beam of 12.8m. The two master passenger cabins offer loft-style layouts meant to attract a more contemporary clientele, while two more guest cabins lie in the portside hull. The starboard hull houses up to six crew, and the full-beam salon has plenty of space for social activities. Continue reading

Posted in Ride on March 3rd 2017 comments
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Wheel Turntable

The Wheel Turntable is a record player that is simple, clean, and easy to use. The minimal record player has no buttons, just a centre stick that controls all the functions (on and off, headphone volume, and skip tracks). To keep things clean, everything is built into the platter, the belt drive, the linear tonearm, the amplifiers, and all technology is safely hidden from dust and accidents. This also allows it to operate horizontally on vertically mounted on a wall, and gives you an unobstructed view of your precious record. $600 on Kickstarter
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CROZ DIY DIGITAL CAMERA

Cardboard analogue cameras are fun not only because they help illustrate how the process of photography works, but they force those using them to think less about all the extraneous things, and more about the basics. The CROZ DIY Digital Camera accomplishes much of the same thing with its bare necessities build.

This brilliant little shooter boasts nothing more than an acrylic case and a simple circuit board. Operation is as easy as it gets. All users have to do to take a photo is to flip the on/off switch and the small interchangeable wide-angle or fish-eye lens will capture an image. Those images are then stored on an external SD card that can easily be plugged into your Mac or PC for uploading. No matter the skill level – shooting with this camera is sure to yield interesting results due to the fact that there is no digital preview and the only viewfinder is a little rectangle cut into the circuit board. You can get your hands on one for $140.

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BEONCAM WRIST CAMERA

With the look of a smartwatch and a camera comparable to the one you’d find in your smartphone, the Beoncam Wrist Camera can capture you and the world around you in 360-degree HD. The world’s first removable 5MP panoramic camera housed in a smartwatch is lightweight, compact, and splash proof. Beoncam is also built with an always on single touch system that is paired with a long-lasting rechargeable battery so you can capture a moment quickly and easily. Take 360-degree photos and videos or live stream your next adventure or spontaneous moment. You can even pop it out of the watch band and attach it to a backpack, bike, or tripod. Available for IOS and Android, the Beoncam app gives you remote control to the camera as well, so you can capture photos and video when it’s outside of arm’s reach. $99 on Indiegogo

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Jim Delligatti Invented the Big Mac and Changed Fast Food Forever

Jim Delligatti was frustrated. It was 1967, and Delligatti had been running a McDonald’s franchise for eight years. His market was Pittsburgh, and his bread-and-butter customers—men trudging to and from the steel mills—brought huge appetites in the door. But all Delligatti had for them was a regular cheeseburger. That’s when he decided to experiment a little. He put two beef patties into a new burger, adding lettuce, pickles and onions, plus a center bun to stabilize the thing. Finally, he added a “special sauce”—Thousand Island dressing, some have chided, though the recipe remains a secret. Delligatti was going to call his creation the “Big Mc,” but that didn’t sound right, so he opted for “Big Mac” instead.
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