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Casper’s Hotline for Insomniacs without a Sales Pitch

So, how’d you sleep last night? If you said “lousy” (or “I didn’t”), you could be among the 10 percent of Americans with chronic insomnia. Or maybe you were just up too late stressed about something, slumber eluding you once again.

Either way, mattress brand Casper was looking to reach you. In case you missed it, here’s what happened:

At 2 a.m., TNT, TBS and AMC began airing a series of bizarre 15-second spots with “Can’t Sleep?” superimposed over nonsensical footage—a salmon jumping upstream, time-lapse video of plants sprouting—set to what can only be described as 1970s-era elevator music with a hint of porno-film soundtrack. Nine seconds in, a toll-free number appeared at the bottom of the screen. Continue reading

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360 HOUSE

Inspired by a couple’s love for their canine companions, the 360 House allows for undisrupted views of their Alaskan malamute pups. The circular villa is supported by a continuous glazed wall, providing constant visuals on the outdoors and the dogs. An overhang runs around the entirety of the exterior, lending shelter from both the rain and the sun. At the front of the home, the bedroom and kitchen are sunken below the garden for eye-to-eye interaction with their exterior roommates, while also creating a private barrier between the interior and the adjacent street. 123DV Continue reading

Posted in Design on March 16th 2017 comments
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The unusual story behind Dr. Bronner’s suds

Read the label on most soaps and you’ll find a few words about freshness and lather. But pick up a bottle of Dr. Bronner’s and you’ll read this: “Whatever unites us is greater than whatever divides us! … Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC.” Continue reading

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TAG Heuer Smartwatch

TAG Heuer has just unveiled their new smartwatch, the sporty Connected Modular 45. The watch is Swiss-made, powered by Intel with a Google Android Wear OS, and can be customized in a host of different manners. The Modular 45 comes with interchangeable parts, the watch head can be removed, and you can change buckles (black PVD or titanium), bracelets (ceramic, titanium, leather or rubber) and the watchs lugs can also be switched to fit the timepiece. The 45mm watch has a 1.39-inch AMOLED touchscreen display, an Intel Atom Z34XX processor, 4GB of memory, WiFi, GPS, is water resistant to 50 meters and boasts more than 24 hours of battery life. $1.650

Posted in Gadgets on March 15th 2017 comments
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IRRESISTIBLE

We’re all guilty of it — staring at our phone screens for hours on end, ignoring the world around us. Whether it’s for work or play, emails, Instagram, and other distractions have us on our smartphones constantly. No matter how hard we try, it’s almost impossible to break their hold. But in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, professor of psychology and marketing at NYU Adam Alter dives into the rise of behavioral addiction and describes how tech companies make these technologies so dang Irresistible. It also explains how to break free from the screens and harness their evil for good, but you’ll have to log out of Facebook first to find out. $16

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50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

It was a compelling idea, even if the client wasn’t convinced at the time.

Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Don’s proposed tagline: “Pass the Heinz.”

The campaign’s “Got Milk?”-like strategy of creating a craving for a product through its absence was apparently too far ahead of its time. Don didn’t get the account. (Nor, for that matter, did Peggy Olson, who, pitching for a competing agency, presented a much more product-centric campaign right after Don.)

But now, in 2017, the time for “Pass the Heinz” has come. Continue reading

‘Do What You Can’t’ by Casey Neistat


Do What You Can’t is the latest short from Casey Neistat that focuses on essentially throwing up a big middle finger to everyone that’s ever told you “no” and following your dreams. In his words, “Keep your head down. Follow the rules. Do as your told. Play it safe. Wait your turn. Ask permission. Learn to compromise. This is terrible advice.” From helicopter flights over the Hollywood sign and a guy dressed like Aladdin floating over the streets of NYC to interviews with Obama and traveling the world with a piano, Neistat and fellow online content creators make a pretty compelling argument about bringing your ideas to life and never letting anyone tell you what you can and can’t do, say or create.

Posted in Style on March 13th 2017 comments
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Sanborn Canoes

Sanborn Canoe Co. manufacture beautiful goods crafted around the culture of the canoeist. Their first canoe is this rustic marvel named Sanborn Prospector Canoe, made from some of the finest materials, like carbon-fiber, kevlar, fiberglass layup, cherry ribs and cane seats. At 16 feet long, the boat is highly versatile and finished with a distinctive painted hull and gel-coat finish which is a thing of art. A beautiful piece that makes us want to simultaneously hang it up on the wall and slap it on the water this summer. $3.800  

Posted in Ride on March 13th 2017 comments
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Privacy Virtual Credit Card App

When you use one credit card for all online purchases, you are much more vulnerable to fraudsters. All it takes is one security breach of one merchant’s online system, and that credit card must be canceled, deleted and cut into pieces. Privacy prevents this hassle by creating a virtual Visa card for nearly every online merchant you purchase from. The virtual cards can be closed and controlled with just a few swipes and taps. And you can even purchase goods under a fake name.

Posted in Tech on March 13th 2017 comments
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Under An Arctic Sky

Shooting outdoor photography is a powerful way to commune with nature and experience the fullness of life. No one does it better than Chris Burkard, a renown adventure and landscape photographer famous for his cold-water surfing work and expansive landscapes, his work will leave you inspired to get out and seek these experiences for yourself. Now Chris has teamed up with filmmaker Ben Weiland for a gorgeous movie named “Under an Arctic Sky” that documents the search of six surfers for waves under the Northern Lights of Iceland as the worst storm in twenty-five years is about to arrive. According to Burkard the journey to this remote stretch of the world was treacherous and challenging, turning the search for waves into a life-threatening prospect. But as the saying goes, “the greater the risk, the greater the reward”. $15+

Posted in Art on March 9th 2017 comments
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