The Noomoon team are the mad scientists of watch straps. Their first stroke of genius goes by the name of LABB, short for Loopless And Buckleless Band. Or what happens when you cross a Lego with some Velcro. Noomoon has transformed the watch strap and made it a thing of the future, a place where design and function melt into one. The innovative, first-in-its-kind self-gripping watch bracelet´s strength lies in its apparent simplicity. No buckle, no loop, but a secure, hard-wearing, easy-to-use fastener.
Idealized by award-winning British designer Benjamin Hubert, and developed by the Group Brasport, a Swiss company renowned for its excellence and expertise in high-end watch strap making since 1946, the sleek 100% Swiss made watch strap combines form and function, measuring a mere 2 millimeters thick. Besides good-looking, the elegant strap is supple, soft to the touch, odorless, waterproof, resistant, skin-friendly, and comes in several colors that should match any wardrobe. $77