irresistible

IRRESISTIBLE

We’re all guilty of it — staring at our phone screens for hours on end, ignoring the world around us. Whether it’s for work or play, emails, Instagram, and other distractions have us on our smartphones constantly. No matter how hard we try, it’s almost impossible to break their hold. But in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, professor of psychology and marketing at NYU Adam Alter dives into the rise of behavioral addiction and describes how tech companies make these technologies so dang Irresistible. It also explains how to break free from the screens and harness their evil for good, but you’ll have to log out of Facebook first to find out. $16

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