This is the new Hasselblad X1D mirrorless system camera. It’s the first digital medium format camera with Sony sensor inside! It’s named “X1D-50c” because it uses the 50MP Sony 44×33 medium format sensor. The camera will have a price tag of $8,995. Two new lenses will also be announced – XCD 45mm f/3.5 lens ($2,295) and XCD 90mm f/3.2 ($2,695).