Dyson’s new hair dryer is no joke. It’s pretty, doesn’t look like a regular hair dryer, is quieter than most, and it’s purportedly better for your hair. The stickler? It’s $400.
The company announced the Supersonic back in April, but the hair dryer is only making it to market now.
So what makes the Supersonic unique, and apparently worth a $400 price tag? There’s an “intelligent heat control” system that helps protect your hair from heat damage. That’s thanks to the glass-bead thermistor and the microprocessor.
Hair damaged from excessive heat loses its shine, and that’s what the Supersonic is trying to prevent.
The thermistor checks the heat leaving the Supersonic 20 times per second. If it’s getting hot enough to damage your hair, it relays that information to the microprocessor. This processor adjusts the “double-stack heating element” to protect your hair, so you don’t have to worry about scorching your locks.
There’s also a digital motor in the handle, which Dyson calls the V9. It spins up to 110,000 times a minute and has one inaudible frequency. The addition of extra blades in the motor and acoustic silencers help reduce the sound the Supersonic emits.