Shopping 2.0: It’s no surprise that “interactive hangers” [scroll down for an explanation in English] are first introduced in Japan, a country obsessed with service, shopping, fashion and technology. Vanquish, the shop in question, is located in a department store in central Tokyo called 109MEN’S.
The way it works is pretty simple: every time a shopper picks up a hanger, a computer screen above the item displays relevant pictures and videos, for example showing how a T-shirt looks when worn or other clothes that would fit the item chosen.