Money seems to be a sensitive issue in China. While their wealthy don’t approve of philanthropy, the government seems to be eager to remind the rich people of the nation that it is after all a communist state that needs to put wellbeing over extravagance. In an unprecedented move, Beijing is all set to put a ban on billboards that promote a luxurious lifestyle that remind common man of the great wealth divide. So what have they done to control the situation? For starters, the Beijing Administration for Industry and Commerce has put up an April 15 deadline for companies to get rid of words like “luxury”, “royal”, “supreme” and “high class” from billboards. If not complied, the companies will be slapped with a fine of Yuan 30,000 ($4,570).