Jony Ive and Marc Newsome’s Christmas grove at the Claridge’s Hotel

Apple’s Jony Ive and industrial designer Marc Newsome have turned the hotel lobby  of the Claridge’s Hotel into a festive space with the addition of a small grove of trees that were devoid of the usual Christmas embellishments. The installation consists of 12-foot tall light boxes that illuminate black-and-white images of birch trees, cast models of Scots pine trees are also part of the display and the small forest is covered by a canopy of natural green pine. In a statement, Ive and Newson said, “Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognizing our excitement about the future and things to come. There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology.”claridges_christmas_jms-009-770x472 claridges_christmas_jms-007-770x616 claridges_christmas_jms-005-770x472

Posted in Design on November 25th 2016 comments

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