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Coca-Cola Has Completely Overhauled Its Iconic Red Branding

Coca-Cola has announced plans to completely redesign its distinct red packaging, eliminating the obvious differences between each soda variety in an attempt to unify the brand’s products.

As part of the company’s new “One-Brand” campaign, Coca-Cola, Diet Coke/Coca-Cola Light, Coke Zero and Coca-Cola Life will now all feature a more prominent “red disc” design, with only top details to differentiate between the lines.

The new packaging will debut next in Mexico next month, while similar versions of the “red disc” graphics are expected to be rolled out into other markets throughout 2016 and into 2017.Screen Shot 2016-04-20 at 16.52.23

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