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Burger King’s New Ads Show Actual BKs That Caught Fire From Flame-Grilling

We’ve seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight—think, for example, of the great Harvey Nichols “Shoplifters” campaign by adam&eveDDB, which featured surveillance footage of the department store being robbed.

But never have we seen ads that show a company’s retail locations on fire.

That’s what Burger King has done in a pretty incredible series of print ads from agency David, which show real emergency-scene photos of actual BK restaurants fully ablaze.

The point? To remind people that BK always flame-grills its burgers—which usually has tasty consequences, but can sometimes have disastrous ones. Continue reading

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After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

If you happened to catch the 2001 film Dogtown and Z-Boys, you might remember the story of how a bunch of ragtag teens in Venice, Calif., would expropriate neglected backyard swimming pools, then drain the water out so they could have a nice cement bowl to skateboard in. “Riding” the pool meant carving paths across the bottom, working up to the rim and then, using momentum to defy gravity, going “off the wall.”

The thing is, not a lot of people caught Stacy Peralta’s 2001 film, and not many more people know what “off the wall” actually means. And for fashion brand Vans, that’s always been a bit of a problem. Because Vans—known for its rubber-soled canvas shoe—wasn’t just part of the Z-Boys’ standard skateboarding uniform in the mid-1970s, it has used the phrase “Off the Wall” as a brand slogan since the late 1960s, when Paul Van Doren started selling shoes that bore his name out of a shop in Anaheim, Calif. Continue reading

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YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Longer isn’t necessarily better when it comes to mobile video. In a statement on Friday, YouTube said that it’s fazing out its 30-second unskippable ads for advertisers this year.

Beginning in 2018, brands will not be able to buy the 30-second ad format but can purchase other lengths of unskippable pre-roll ads like 20-second promos and 6-second bumper ads.

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a YouTube spokesperson in an email. Continue reading

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Snap Inc.’s Spectacles Are Now Available for Anyone to Buy Online

If you want one of Snap Inc.’s Spectacles, you no longer have to find a randomly located Snapbot and then stand in line to buy one of the elusive $130 gadgets. Starting today, you can purchase them on Spectacles.com.

Following the ecommerce launch, the company’s pop-up store in New York City will close down in a development that’s been expected since January. But Snapbots—the high-tech vending machines that had been the only place to buy Spectacles—will continue to appear in locations around the U.S. following a brief break.

Snap, which owns the popular app Snapchat, first revealed Spectacles at a private event in early September 2016. The devices first went on sale last Nov. 10 via a few Snapbots that toured the country.

Spectacles are souped-up sunglasses that record video, via an integrated camera, from the wearer’s eye-level perspective. Users can then upload 10-second video clips to the Snapchat platform via a smartphone synced through Bluetooth or WiFi.

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Ebay Survey Results Point to More People Buying and Researching Cars Online

Every three minutes, a car or truck was sold on eBay via a mobile device during the fourth quarter of 2016. And if the results of a new eBay Advertising survey hold true this year, auto buyers could be more likely to buy online this year.

According to the report released this week, the internet is increasing in prominence for every part of the car-buying process. The survey, which was given to 1,000 general consumers and 1,000 customers of of eBay Motors, found that 87 percent used the internet in some way in the past six months when buying a car. Continue reading

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McDonald’s Reinvents The Drinking Straw

The drinking straw is about as low-tech as it gets. It’s a hollowed out tube that lets people suck liquid through it. Simple. Some can bend, some are “crazy” straws, others have a tiny scoop at the end, but they’re pretty much the same thing.
Well as part of a marketing campaign, McDonald’s decided that the straw should be re-engineered, so they got a team of robotic and aerospace engineers to reinvent the straw. It is part of a marketing move for McDonald’s new Chocolate Shamrock Shake, where the straw has been redesigned as a means to solve a “problem”. And it does.
The Chocolate Shamrock Shake is a chocolate milkshake mixed with a Shamrock shake. Instead of waiting for the drink to melt so that you can mix the flavors, the straw actually comes with two holes, so you can suck up the shamrock shake and chocolate shake at the same time.

This is more complex than it seems. It actually required some pretty complex computational fluid dynamics simulations to get the flow right. So this is no ordinary straw. No plain old tube to suck through. The straw will be limited in quantity to certain locations this month.

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Jägermeister Is Taking a Shot at the Cocktail Crowd

It’s not easy being Jägermeister, the 70-proof amaro (spicy liqueur) from Germany. Despite its long lineage and proud traditions, American drinkers just have no respect.

First, there’s the brand’s stateside reputation as a favorite libation of, shall we say, young men who like to wear their baseball caps backwards. Jägermeister has been called a “seduction tool for horny frat boys” (iLyke), “a liquor best known for getting underage guys with fake IDs wasted” (Men’s Journal) and “the drink of bro culture” (Paste). Continue reading

Sonos Presents the ‘Silent Home

Sonos believes silence is a problem and that its speakers can fix it. At least that’s the narrative of a new 90-second spot from Anomaly in New York that dramatically changes tone—from lackluster to almost overly energetic—when Sonos’ speakers enter the picture.

The ad, directed by Derek Cianfrance, the indie film director whose spot for Michelob Ultra ran during the Super Bowl, tries to show how important music is to relationships, whether familial, friendly or romantic. Continue reading

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Counterfeit Goods Are a $460 Billion Industry, and Most Are Bought and Sold Online

According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year. Not surprisingly, much of it happened online. “The internet makes it easy to hide,” said INTA anti-counterfeiting coordinator Tiffany Pho.

But where online do most fake goods change hands? A new study from Red Points, a brand-protection firm based in Barcelona, Spain, shines a light into this shadowy realm. Continue reading