New Trends emerge faster and in greater quantities
Wednesday, June 18th, 2008
According to THE INTELLIGENCE GROUP”S CASSANDRA REPORT which gives an in-depth look into the lives of 14- to 34-year-old consumers.It’s a comprehensive understanding of emerging trends across a broad range of topics, including technology, entertainment, fashion, spending, marketing, attitudes, and consumer products, intended to give you inspiration and creative stimulus for present and future marketing plans.
The 2008 Vital Stats reports about the newest Vital Themes: why young people are going to BANNED CAMP, the growing importance of food and identity in YOU ARE WHAT YOU EAT, how more consumers are LIVING IN TRANSIT, why marketers need to address this BIPOLAR NATION and the future of LIFEGAMING. In addition to these new macro trends there are over 200 new trends covered in the report, including foodlogging, hipster-hop and green collar jobs, just to name a few:
Foodlogging : While counting calories and tracking consumption have long been popular activities, the online documentation trend has made it easier than ever for consumers to record and share every single thing that touches their lips. While there are many obsessive independent diet blogs, such as KathEats.com, there is even a Twitter service called TweetWhatYouEat that allows users to log their meals on the go.By documenting their diets to the extreme, bloggers feel more accountable and gain the benefit of readers’ support.
Hipster-Hop : An extension of the “skurban” (skater meets urban) fashion movement, one of the latest trends in music is a new breed of hip-hop that targets hipsters rather than the traditional “urban” audience. Artists such as Kid Sister, Cool Kids, and Santogold mix hip-hop sounds with hipster-approved retro influences and clubby electronica and are winning over ethnically diverse audiences of influencers by playing venues such as Brooklyn’s Studio B and happenings sponsored by tastemaker events website Flavorpill.These artists tend to share a “geek chic” sensibility that fans can relate to rather than the flashier images of radio hip-hop artists.
Green Collar Jobs: As general environmental awareness among consumers and legislators grows, the number of “green collar” jobs is also expected to grow substantially in the coming years.Many people are burning out of their 9-to-5 and/or corporate careers and are seeking out jobs that will help them give back and make the world a better place for future generations. In addition to greening corporations, organizations, and residential projects, it’s not unusual for the job of an eco-consultant to encompass green career counseling and/or green collar head hunting, helping individuals transition their traditional skills into more eco-friendly careers.








