The Pierre Cardin legacy: “I like everything”
Wednesday, April 16th, 2008
The reputation of Pierre Cardin seems have begun a kind of rehabilitation. For years, the brand was synonymous with a strategy of over-licensing and became a case study of what not to do when building a brand.
While over-indulgent licensing can still be an enormous danger for a luxury brand, more mainstream brands are beginning to revisit some of Cardin’s techniques.
And at 86 years old, M Cardin appears to be ready for a new challenge…
“I want to improve myself. I do not want to live for eating. Isn’t that what you expect from life when you are old – dinner parties and only sleeping? Food, fashion, music, art, films, theatre – I like everything.” — (Via Vogue)










