Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London’s West India Quays, Canary Wharf.
Today, exactly 40 years ago this billboard appeared on Sunset Boulevard in Los Angeles. Nobody really knew what these weird symbols meant. After a while they appeared to be the ‘title’ of the new Led Zeppelin album also know as Led Zeppelin IV. The four symbols were chosen by the members of the band themselves and each represented a band member. This successful campaign shows us that you don’t need a clear message on a billboard in order to attract attention. Nowadays bands should tease there fans more like this.
People celebrate Halloween by dressing up in costumes, that’s why Mini started to dress up other cars as Mini’s.
Preparation H is a brand of ointment that is used in the treatment of haemorrhoids. The pages of this magazine represent the cheeks of someone’s behind and the red blush is left to your own imagination. The concept is an obvious copy of this example for Wonderbra. But it will probably turn a smile on your face.
To launch the Peugeot 207 Quicksilver, an ad printed on surf wax was published in the main Brazilian surf magazine. The reader could detach the ad, crumple it and use it on the board.
To promote diving courses, copywriter Damilo has created a funny installation using the wall behind a fire extinguisher.
It’s been a long time since we’ve seen a print ad as good as this one. Not only the visual is strong but the entire concept is brilliant. You should definitely check the description of the hotel in the upper left corner. If families would book this hotel based on the description they should probably take a look on Google Street View, because the hotel description isn’t what you would think.
This undated old Grad Rapids Milk ad features a bit of dialogue from Minnie and Mickey Mouse that either contains a rude double-entendre or is a relic of an era of unbelievable naiveté. Either way: snigger snigger snigger.
Thanks boingboing
In order to promote the new Blu-ray disc of the Star Wars series, the BT-Tower in London went through a remarkable transformation. The tower was changed into a giant lightsaber and could be viewed from around London.
May the force be with you..
The Colorado State Patrol is educating people not to stick to the bumper of a truck because it can turn any vehicle into a convertible. It is not the first time they created such a billboard.