H&M celebrates 60 years of low-cost fashion
H&M, the Swedish low-cost clothing giant, celebrates its 60th birthday this weekend, with the group a leader in its industry and one of the strongest brands in youth fashion.
From humble beginnings in Vasteras, a small town in the west of Sweden, H & M has expanded continually since 1947 and now operates 1,400 stores in 28 countries.
The company is guided by a philosophy of producing fashionable cheaply-made clothing, but adapts its clothing lines to each country and ensures that stores are permanently restocked. (AGENCE FRANCE PRESSE)