YouTube presents awards to its first starsMedia
General Motors, E-surance and Royal Caribbean, are among the first advertisers to line-up for the yet-to-be-named “YouTube killer” planned by NBC, News Corp., and Yahoo, among others, according to Ad Age. Advertisers have been wary of buying space on sites like YouTube because consumer-generated clips often contain objectionable content. That marketers signed on to the opportunity so readily underscores the importance of editorial adjacency for marketers.
Cadbury Schweppes, Intel and Cisco are also among the charter advertisers that have signed, writes the Hollywood Reporter (via AdWeek). The site will feature thousands of hours of content from at least a dozen networks and two major film studios. News Corp. president and COO Peter Chernin is quoted as saying the undertaking is “the largest advertising platform on Earth.” (MARKETINGVOX.COM)