Swiss newspaper says it fell for fake Gucci ad (A case of Do it Yourself advertising)
Few have the audacity of a man in Switzerland, who conned one of the country’s biggest media companies into publishing a two-page advertisement he created of himself posing semi-naked beside a bottle of Gucci perfume. The man, who claimed to represent the Italian fashion giant, called up the Swiss weekly SonntagsZeitung last week to book the expensive color spread in Sunday’s edition, a spokesman for the paper said.
Christoph Zimmer told The Associated Press today the man asked for the $49,100 bill to be sent to Gucci. (ASSOCIATED PRESS)