Schhhhh…. Quiet please
One of those ads you kind of had to be there to experience the full impact. Apparently, every time the referee was asking “Quiet please” the sound of the first letters of the Schweppes Brand (Schhhhh…) appeared on the score screens of the MASTERS ARENA STADIUM. Doesn’t have a whole lot to do with the product, but an interesting and engaging idea to say the least.