With all the online profiles many consumers maintain these days, there’s a greater need than ever for flattering photos. Which is why Est?e Lauder is offering customers a free makeover and online photo of the result.
Late last month, Est?e Lauder offered shoppers at the Carson Pirie Scott store in Orland Park, Illinois, a chance to get a free professional makeup job and photo for use on a social networking page, website or blog. Consumers had only to book an appointment and come into Est?e Lauder on Jan. 30; no purchase was necessary. In addition to the makeover and photo?which, it should be noted, included the Est?e Lauder logo in the background?participating customers also received a complimentary 10-day supply of foundation. Similar events were held last fall in other Est?e Lauder spots around the U.S., beginning with New York’s Bloomingdale’s in October, StyleList reported. More are planned over the next few weeks in select locations in Canada.
Combining free love, tryvertising and sympvertising into a palette with unique off=on appeal, Est?e Lauder’s effort is one that could be replicated by any beauty-focused enterprise.
Thanks Springwise