Mini Cooper key fobs control billboardsAdvertising
Mini USA began delivering custom messages to Mini Cooper owners on digital signs the company calls “talking” billboards. The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef. (INTERNATIONAL HERALD TRIBUNE)