Annie Leibovitz Does Disney
Annie Leibovitz is shooting Disney’s new ads for the company’s Year of a Million Dreams campaign. The ads are far more like high fashion than mass market, despite the use of well known Disney characters. Instead of opting for cartoons, Annie has turned her famous lens onto celebrities that are dressed in character – as Disney stars. Scarlett Johanssen, accessorized with a $325,000 Harry Winston Tiara and Steuben custom glass slippers, stars as Cinderella and David Beckham plays Sleeping Beauty’s dragon-slaying Prince Charming. Only a few shots have been done so far, but 10 or 12 (including Peter Pan and the Little Mermaid) are in development. The photos will run as a series in magazines including Vogue, Vanity Fair, W, GQ, Conde Nast Traveller, Cookie and The New Yorker. And, with luck, they’ll be available as prints, too.