360 DEGREES Weblog

We let you know back in June that eco-friendly designer Stella McCartney was creating a line for GAP Kids. The runway designer has been an early adopter of fashion for the people, creating an H&M line back in 2005, and an ongoing athletic collection at Adidas boutiques nationwide. And now she’s paving the way for top designers to enter into the kids market.

If you’d fancy dressing up your toddler in tuxedo jackets or tulle skirts, then this is the collection for you. And while the collection is full of statement pieces, there are also lots of practicals like jeans, tunics, and caps. McCartney created the line with her own children in mind. “I believe that kids clothing should be more accessibly priced,” she said in a release, “which is particularly important at the moment given the current climate.” Prices start at $14 for colored knit tights and on the higher end, a baby cashmere blanket sells for $98. The collection is sure to sell out quickly, and give some much needed holiday sales to the GAP and further make McCartney’s luxury brand a household name.

This entry was posted on Wednesday, November 4th, 2009 at 1:19 pm and is filed under Fashion, Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.