The world’s most expensive $1 million coupon to lure real estate investment
The “$1 Million Off” coupon is an interesting marketing ploy to lure investment in luxury real estate, when it stands as one of the worst hit sectors due to the global economic meltdown. A Florida realtor is hoping to attract the well-heeled crowd into buying multi-million dollar properties. The Palm Beach realtor has got this one-of-a-kind ad running in the Palm Beach Daily News. “FREE $1,000,000 with this coupon,” the ad reads. “Offer expires May 31, 2009.” The coupon is valid for a 2,000-square-foot oceanfront condo at the Sun & Surf condo at 100 Sunrise Blvd. in Palm Beach. The asking price was $3.7 million, but it’s a mere $2.7 million with the coupon. Gulden says, “Tough times call for attention-grabbing marketing gimmicks. The volume is significantly off — you don’t need a Ph.D. in finance to know that.” Since the ad started running earlier this month, she says, “I’ve been busier than a one-armed paper hanger showing it.” Will it or won’t it is something that has to be seen, but Gulden sure has got her act right – what’s your take?
October 29th, 2010 at 12:54 pm
Definitely a great blog post related to the subject, continue the great work and therefore I hope to examine much more from you in the future.
October 29th, 2010 at 1:46 pm
Once and for all a great writing related to the topic, maintain the good work and thus I hope to examine much more of your stuff in the near future.