Volvo clones Karl Lagerfeld
The new Volvo C30 campaign suggests that the brand has evolved from a platform of safety to a platform of high fashion – with 20 Karl Lagerfeld clones. Although Lagerfeld has previously been involved with BMW and Audi from his native Germany, he was not consulted for the Volvo campaign. Caroline Lebar, a press representative for Karl Lagerfeld said it was surprising that such a major brand would do such a campaign without contacting Lagerfeld.Volvo, fashion ??? Not a clear message, and we’ve yet to see how Lagerfeld will respond to his image being hijacked.