G100 GumEase – dental surgery without needles or pain?

The new G100 GumEase promises to give pain-free dentistry without the need for nasty needles jabbed into your tender parts. Just stick the thing in the freezer for half an hour, then pop it into your mouth over your gums. The reusable device will freeze your gums and make them impervious to pain, drilling and all dental work side-effects. If the effect starts to wear off, just pop another popsicle into your mouth and carry on. Sounds a little too good to be true, but sheesh what do we know?