The Fendi show you could see from space
If ever €6.8m seemed like a bargain price for staging a fashion spectacular, it was Fendi’s sunset show on top of the Great Wall of China which, in one fell swoop, cemented the Roman luxury brand as the most famous in the world’s fastest growing market.In an audacious display of glamour and chutzpah by Fendi and its designer Karl Lagerfeld, 88 models strode down the 2,000-year-old wall as giant arc lights branded the surrounding jagged hills with football field sized versions of the famed double F logo. In a telling comment on contemporary China, the show was staged during the Communist Party Congress, in full swing three blocks away from the hotel where Lagerfeld, Fendi staff and visiting media were partying hard. (IRISH INDEPENDANT, IRELAND)