Santa Is Everywhere in Meijer’s Magical Holiday Ad

Do You See What I See?”
That’s the title of superstore chain Meijer’s holiday ad, created by The Distillery Project and its ex-Leo Burnett founders, John Condon and Per Jacobson.
Directed by Jamie Rafn of Smuggler Films, the spot follows a man who looks an awful lot like Santa Claus (à la Miracle on 34th Street) as he goes about his day, stopping kids in their tracks and compelling at least one reflexive act of kindness.
Part of us feels sorry for him—this guy can’t catch a break, not even at home. But he takes the attention with grace and even hams it up, casting naughty kids sidelong glances and putting a finger to his lips when parents’ backs are turned.

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