Peel an Orange Faster Than Mario Andretti and You Could Win a Trip With Him to the Indy 500

Do you think you can peel an orange or fold a fitted bed sheet faster than a world champion racing driver? Well, now is your chance.
Firestone Tires is celebrating 100 years of the Indianapolis 500 by giving one lucky person a chance to race against legendary Indy 500 champion Mario Andretti at the Indianapolis Motor Speedway this Memorial Day weekend. Before that one lucky winner is picked though, participants have to race Andretti in everyday, mundane tasks.
“Everyone can’t race Mario Andretti on the track at the Indy 500, but you can certainly race him through everyday events and occurrences,” Philip Dobbs, CMO of Bridgestone Americas Tire Operations, told Adweek. Dobbs noted that as a legacy brand, Firestone was searching for a way to connect with its core consumers in a place where they’re most vocal—on social media.
Leo Burnett worked with the brand to create a spot introducing the social-driven campaign. The spot revolves around Mario Andretti dressed in Firestone-branded plush white bathrobe and sunglasses as he challenges fans to race him if they think they have what it takes. Anyone who wants the opportunity to race Andretti can go online, record a video as they complete the challenge of the week, upload the video and tweet it using the hashtag #RaceAndrettiSweepstakes for a chance to win. A winning battle will score you an entry for a trip to the Memorial Day weekend event with Andretti.
Each week presents a different challenge. Past weeks have included peeling an orange and wrapping up a vacuum cord. Weeks three and four will ask contestants to screw in a light bulb and fold a fitted bed sheet.

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