80m high Samsung Galaxy S7 billboard

People usually joke about how large our smartphones are getting. Samsung, amusingly, decided to take that literally. Well, almost. In Sokot, Moscow, at the side of the road that leads to the Sheremetyevo International Airport, the around 800,000 people that pass there daily will be able to gawk at a gigantic Galaxy S7 edge. Of course, it’s just a signage, but it is definitely one of Samsung’s most ambitious, if not obnoxious, marketing stunt to remind people that it has a smaller version of that same curved edge monstrosity.

If you want to be noticed, there is perhaps no better way than to erect a structure that is 80 meters high and 40 meters wide. Almost the same 2:1 proportion as the real Galaxy S7 edge. It is quite thin too, though of course it isn’t standing by itself and is attached to a building. The installation is so big that it can be seen even 2.2 kilometers away. Aside from the scale, the fact that it also has curved screen edges is a testament to the design of this project. Admittedly, such curves are easier to pull off and even fake at that scale.

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