Read the label on most soaps and you’ll find a few words about freshness and lather. But pick up a bottle of Dr. Bronner’s and you’ll read this: “Whatever unites us is greater than whatever divides us! … Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC.” Continue reading
TAG Heuer has just unveiled their new smartwatch, the sporty Connected Modular 45. The watch is Swiss-made, powered by Intel with a Google Android Wear OS, and can be customized in a host of different manners. The Modular 45 comes with interchangeable parts, the watch head can be removed, and you can change buckles (black PVD or titanium), bracelets (ceramic, titanium, leather or rubber) and the watchs lugs can also be switched to fit the timepiece. The 45mm watch has a 1.39-inch AMOLED touchscreen display, an Intel Atom Z34XX processor, 4GB of memory, WiFi, GPS, is water resistant to 50 meters and boasts more than 24 hours of battery life. $1.650
We’re all guilty of it — staring at our phone screens for hours on end, ignoring the world around us. Whether it’s for work or play, emails, Instagram, and other distractions have us on our smartphones constantly. No matter how hard we try, it’s almost impossible to break their hold. But in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, professor of psychology and marketing at NYU Adam Alter dives into the rise of behavioral addiction and describes how tech companies make these technologies so dang Irresistible. It also explains how to break free from the screens and harness their evil for good, but you’ll have to log out of Facebook first to find out. $16
It was a compelling idea, even if the client wasn’t convinced at the time.
Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.
Don’s proposed tagline: “Pass the Heinz.”
The campaign’s “Got Milk?”-like strategy of creating a craving for a product through its absence was apparently too far ahead of its time. Don didn’t get the account. (Nor, for that matter, did Peggy Olson, who, pitching for a competing agency, presented a much more product-centric campaign right after Don.)
But now, in 2017, the time for “Pass the Heinz” has come. Continue reading
Do What You Can’t is the latest short from Casey Neistat that focuses on essentially throwing up a big middle finger to everyone that’s ever told you “no” and following your dreams. In his words, “Keep your head down. Follow the rules. Do as your told. Play it safe. Wait your turn. Ask permission. Learn to compromise. This is terrible advice.” From helicopter flights over the Hollywood sign and a guy dressed like Aladdin floating over the streets of NYC to interviews with Obama and traveling the world with a piano, Neistat and fellow online content creators make a pretty compelling argument about bringing your ideas to life and never letting anyone tell you what you can and can’t do, say or create.
Sanborn Canoe Co. manufacture beautiful goods crafted around the culture of the canoeist. Their first canoe is this rustic marvel named Sanborn Prospector Canoe, made from some of the finest materials, like carbon-fiber, kevlar, fiberglass layup, cherry ribs and cane seats. At 16 feet long, the boat is highly versatile and finished with a distinctive painted hull and gel-coat finish which is a thing of art. A beautiful piece that makes us want to simultaneously hang it up on the wall and slap it on the water this summer. $3.800
When you use one credit card for all online purchases, you are much more vulnerable to fraudsters. All it takes is one security breach of one merchant’s online system, and that credit card must be canceled, deleted and cut into pieces. Privacy prevents this hassle by creating a virtual Visa card for nearly every online merchant you purchase from. The virtual cards can be closed and controlled with just a few swipes and taps. And you can even purchase goods under a fake name.
Shooting outdoor photography is a powerful way to commune with nature and experience the fullness of life. No one does it better than Chris Burkard, a renown adventure and landscape photographer famous for his cold-water surfing work and expansive landscapes, his work will leave you inspired to get out and seek these experiences for yourself. Now Chris has teamed up with filmmaker Ben Weiland for a gorgeous movie named “Under an Arctic Sky” that documents the search of six surfers for waves under the Northern Lights of Iceland as the worst storm in twenty-five years is about to arrive. According to Burkard the journey to this remote stretch of the world was treacherous and challenging, turning the search for waves into a life-threatening prospect. But as the saying goes, “the greater the risk, the greater the reward”. $15+
Today’s designers need more than just inches to layout their sketches. The Lindlund Creative Ruler was made for them. Cut from high-grade aluminum, it offers the traditional measurements of inches and centimeters, plus both picas and pixels. The latter has a simulated ppi of 150, as well as indications for the sizes of iPhone and iPad screens. A rubber coating on the back keeps it securely in place, and the four measurements make it easy to create 90-degree angles. Available with a black or silver anodized finish. $25
Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.
The stunt, timed to International Women’s Day on Wednesday, is meant to symbolize the power of women in leadership. More specifically, it’s part of a campaign by SSGA to emphasize that companies with women in top positions perform better financially.
The sculpture, titled “The Fearless Girl,” was made by Kristen Visbal and photographed by Federica Valabrega. The guerrilla aspect of the placement is in keeping with the Charging Bull itself, which was installed without permission by artist Arturo Di Modica in 1989. It was meant to be a symbol of the strength and power of the American people following the stock-market crash of 1987. Residents fell in love with it, and the city allowed it to remain.
McCann did get a permit for the girl statue. It will be up for at least a week, says the agency, which is negotiating with the city for it to become part of the art program so she can stay longer. Continue reading