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Burger King’s New Ads Show Actual BKs That Caught Fire From Flame-Grilling

We’ve seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight—think, for example, of the great Harvey Nichols “Shoplifters” campaign by adam&eveDDB, which featured surveillance footage of the department store being robbed.

But never have we seen ads that show a company’s retail locations on fire.

That’s what Burger King has done in a pretty incredible series of print ads from agency David, which show real emergency-scene photos of actual BK restaurants fully ablaze.

The point? To remind people that BK always flame-grills its burgers—which usually has tasty consequences, but can sometimes have disastrous ones. Continue reading

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Lazareth ‘Back to the Future’ Cafe Racer

If the Lazareth Yamaha R1 “Back to the Future” Cafe Racer looks familiar, it’s because it began life as one of the futuristic motorcycles in Babylon A.D. about ten years ago. The movie was terrible, but hot damn did Lazareth do some really great work when it came to the futuristic bikes. With the restrictions for build design and cost removed, the mad Frenchman Ludovic Lazareth set about further transforming the 1999 Yamaha YZF R1 until he created the futuristic cafe racer of his dreams. That meant an extensive modification list including: a complete carbon fiber treatment, single-sided swing-arms on both the front and the rear, custom fenders, shortened rear end, extended exhaust with built in LED taillights and bits from TFX suspension, Brembo, and Rizoma. $53.000

Posted in Ride on February 28th 2017 comments
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nokia-3310

Nokia 3310

The Nokia 3310 is back! The iconic phone lives again in color and with a month’s worth of battery life. Hoping to prove that things like affordable tech never go out of style, Nokia brings back an old favorite. The nostalgic model was called “the brick phone” because it was strong, sturdy and dependable, and it now returns with a serious revamp, an updated user interface, single and dual SIM variants, 2.4-inch color display, a 2 MP camera, a whopping 22 hours of talk time and a up to a month of standby time, 16MB of storage with microSD expansion, and a built-in FM radio and MP3 player. It also includes of course “snake”, the best phone game ever. $50

Posted in Gadgets on February 28th 2017 comments
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Jeep Wrangler Rattletrap

This mean machine is up for grabs! The monster vehicle named “Rattletrap” was built by the team at Martin Barkey Racing back in 2007 and is now available for purchase. The ultra-capable off-roader boasts an impressive 500+ Horsepower Twin Turbo 5.9-Liter 12-Valve Cummins engine with 1000+ ft-lbs of Torque, in a JK body rolling on 44×19.5 Pit Bull Rocker tires, making it ccapable of tackling anything from dense forests, sand dunes, swamps, even climbing obstacles over 6´ high. The powerful and unstoppable beast has so many upgrades that it its almost tough to still call it a jeep. $225.000

Posted in Ride on February 23rd 2017 comments
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vans-off-the-wall-PAGE-2017

After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

If you happened to catch the 2001 film Dogtown and Z-Boys, you might remember the story of how a bunch of ragtag teens in Venice, Calif., would expropriate neglected backyard swimming pools, then drain the water out so they could have a nice cement bowl to skateboard in. “Riding” the pool meant carving paths across the bottom, working up to the rim and then, using momentum to defy gravity, going “off the wall.”

The thing is, not a lot of people caught Stacy Peralta’s 2001 film, and not many more people know what “off the wall” actually means. And for fashion brand Vans, that’s always been a bit of a problem. Because Vans—known for its rubber-soled canvas shoe—wasn’t just part of the Z-Boys’ standard skateboarding uniform in the mid-1970s, it has used the phrase “Off the Wall” as a brand slogan since the late 1960s, when Paul Van Doren started selling shoes that bore his name out of a shop in Anaheim, Calif. Continue reading

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LAB-BOX

The easiest and quickest tool to develop your own films in full day light, anywhere and at anytime without the need for a darkroom. Simply insert your exposed roll (either 35 or 120) in the appropriate module, wind it onto the reel, add the developing liquid and agitate. $79+ on Kickstarter

Posted in Gadgets on February 22nd 2017 comments
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Etch A Sketch Gets A Hi-Tech Makeover With An LCD Screen

Remember when you were young and one of the toys you used to play with was the incredibly frustrating Etch A Sketch, which would take you hours to put together a simple drawing? Perhaps kids these days with their smartphones and tablets might not see much fun in such “low-tech” toys, but not to worry.

Spin Master, the company that acquired Etch A Sketch back in 2016, and BoogieBoard have come together and have given the toy a hi-tech and modern makeover with the Etch A Sketch Freestyle. On the surface it still looks and feels like the old toy, except that under the hood it comes equipped with an LCD screen.

Continue reading

Posted in Gadgets on February 22nd 2017 comments
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Sound BlasterX Katana

The Sound BlasterX Katana by Creative is a gaming soundbar that’s designed specifically to go underneath your desktop monitor. The sleek Katana has a minimalist and slimness design, packaged within an anodised gray brushed metal-finish casing. Like other soundbars, it combines what would typically be three speakers into one unit, and is powered and enhanced by Creative´s award winning multi-core audio DSP making it the worlds first true Under Monitor Audio System (it can also be used as an enhancement for TV audio). It also features Creative’s programmable Aurora RGB LED lighting (the first gaming and entertainment sound system to have such a feature) that elevates your gaming and movie experience. This is the perfect addition to fully optimize and customize your PC and desktop setup. $299

Posted in Gadgets on February 22nd 2017 comments
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Sigma Art Lenses

Well… that’s about it. Sigma’s finally rounded out their fantastic “Art” series of lenses with a 24-70 f/2.8, a 14 f/1.8 and a 135 f/1.8. The series that began in 2012 with a world-shaking 35mm f/1.4 and now includes every lens most photographers could want is proof that great lenses didn’t have to come from the Nikon and Canon (just look at what people are saying about the new 85). If the past is any indication, these will be just as great.

Posted in Gadgets on February 22nd 2017 comments
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YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Longer isn’t necessarily better when it comes to mobile video. In a statement on Friday, YouTube said that it’s fazing out its 30-second unskippable ads for advertisers this year.

Beginning in 2018, brands will not be able to buy the 30-second ad format but can purchase other lengths of unskippable pre-roll ads like 20-second promos and 6-second bumper ads.

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a YouTube spokesperson in an email. Continue reading