Jack Daniel’s Just Launched a Worldwide Scavenger Hunt

Shake off the cobwebs from your last whiskey-induced hangover; you have a mission to go on. In celebration of their 150th anniversary, Jack Daniel’s is launching a worldwide scavenger hunt. The Jack Daniel’s Barrel Hunt kicks off in Lynchburg, TN, which is where Jack Daniel’s is located, on July 1 and will end some time in September, but not before barrels are hidden in cities all around the world. Find a barrel and you’ll get to keep it. You’ll also score a bar kit and some other prizes, to boot. Clues will be posted on JD’s Facebook page, which you can follow here. Happy drunken hunting.


Ford GT 66 Heritage Edition

Ford have presented a spectacular tribute in honor of the 1966 Le Mans-winning GT40 Mark II, a limited edition of new 2017 GT supercar. The Ford GT 66 Heritage Edition borrows the well-known livery of shadow black with silver stripes (in a choice of matte or glossy) and graphics of the number 2 car driven by Bruce McLaren and Chris Amon back in 1966. The special edition also features 20-inch forged aluminum wheels in a gold satin finish, and carbon fibre seats covered in ebony leather. There will be limited numbers, and they come with a numbered plaque to show off to onlookers where yours sits in the run.    Continue reading

Posted in Ride on June 28th 2016 comments

Tesla opens innovative showroom at Nordstrom

The 400 sq. foot gallery is departure from the usual 2,000 to 4,000 sq. foot galleries that the electric vehicle maker usually boasts, but it will provide access to Nordstrom’s wealthy clientele. “The Nordstrom shopper embodies a lifestyle that parallels that of many Tesla owners — people who are forward-thinking, savvy, and curious to explore the latest and best trends,” said a Tesla spokeswoman.

Tesla’s gallery will be located in the men’s department on Nordstrom’s first floor and will feature Tesla’s Model X electric SUV. Customers can check out the vehicle’s interior and trim options, and even go on a test drive with the employees. The Tesla spokeswoman stated that the company was trying to get a sales license for the new location which would allow them to sell vehicles in addition to demonstrating them.

“We are investing in lots of ways to make our stores even more compelling and we hope customers want to visit our stores because we always have something new,” said Dan Evans, a spokesperson for Nordstrom. Tesla’s galleries and stores are usually located in high end malls and high-income neighbourhoods. They have roughly 100 stores and galleries in the US.

Millennial Males’ Love for Drone Racing Might Help It Become the Next Nascar

DRL’s first event attracted 40 million viewers

Last spring Nick Horbaczewski didn’t have a clue what drone racing was. Now he’s the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross. Since officially launching in January, DRL has made it clear that it’s vying to be the Nascar of drones, offering marketers and media partners a professional alternative to the burgeoning amateur sport.

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MIA Bike

Born in New York City, Martone Cycling Co. bikes are built for the urban commute. Their latest offering is this compact urban cruiser designed for densely populated cityscapes. MIA (“mine” in Italian), is a lightweight (weighs a mere 11 lbs) and stripped down urban commuter that is easily stored and very maneuverable, it is crafted in steel alloy and aluminum, and features a SRAM Automatix (2 gear transmission) that requires no gears shifting (it adapts automatically with you throughout your urban journey), a coaster break, and 20” wheels. The perfect solution for your commuting needs. Available in several colors. $800

Posted in Ride on June 27th 2016 comments

Who Will Watch the Rio Olympics, and What Will They Buy? Mostly men, and they love cognac

Thanks to Rio’s U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches. Media and consumer research firm GfK MRI interviewed U.S. consumers who plan to watch the games at home to get a sense of their lifestyles and purchasing patterns. Continue reading



Lamborghini has unveiled the Aventador Miura Homage, a special edition of the current Aventador coupe that pays tribute to the Miura, the forerunner of all V12 Lamborghini super sports cars in its 50th anniversary year. Just 50 units of the car will be produced, the majority of which have already been sold, available in selected markets worldwide.

Created by Lamborghini’s Ad Personam studio, the Aventador Miura Homage reflects the colors and specifications of original Miura models. The upper body in one color is complemented by the lower body and sill in a contrasting tone. The original Miura was produced in a plethora of color and trims, often to the particular specification of a client, with six of the most iconic solid and metallic colorways selected for the Aventador Miura Homage including Rosso Arancio Miura, Verde Scandal, and Blu Tahiti. Continue reading

Posted in Ride on June 27th 2016 comments


There are three primary pain points that have plagued smartphone users since they were first introduced into the market around a decade ago; protection, storage, and battery life. SanDisk, the memory and storage device company, has come out with a solution to all three in one package with their iXPAND Memory Case.

This durable and protective case designed for the iPhone 6 and 6s can hold 32, 64, or 128GB of extra storage without actually really changing the way your phone feels in your hand. Just slide your phone into the soft-lined case and forget about needing to remember the password to the cloud or having to delete images on the fly. Along with all of the storage and protection that this case offers, you can add on an optional 1900mAh battery pack to extend the life of your phone. Whether you are constantly heading on trips and looking for more memory and charge, or just want a little bit more than protection for your phone, this is an ideal pick from a great brand that you’ll get a lot of utility out of. Pick yours up starting at $60



Few small appliances make as big a noise as a blender. The Blendtec Pro 800 Stealth Blender is designed to mix things up without messing up your ears. Its secret lies in its design, which incorporates a sealed enclosure with sound dampening properties that wraps all the way around the jar. The result is an extremely quiet, powerful blender with a professional 11 speed capacitive touch slider control and preset cycles for everything from soup to margaritas. $1.050